Maximize your brand presence: How Amazon Ads can increase click-through rates by 46 times

Amazon Advertising offers brand manufacturers a wide range of advertising opportunities to promote their products and brand presence on the Amazon platform in a targeted manner and to increase their visibility among potential customers. By using Amazon Ads, brand managers can effectively increase sales and brand awareness.

Here are the different Amazon Ads options that are particularly relevant for brand managers:

1. Sponsored Products: As a product manager, you can use Sponsored Product Ads to advertise individual products in a targeted manner. These ads appear next to similar items in search results or on product pages. With a “cost per click” basis (CPC) and targeted keyword targeting, your products will receive increased visibility.
2. Sponsored Brands: Brand managers can promote the overall brand image with Sponsored Brand Ads. These ads present your brand logo, a slogan and a selection of your products. By placing them at the top of search results, they direct users to a customized landing page or brand storefront to create a unified brand experience.
3. Sponsored Display: These flexible ads offer you as a brand manager the opportunity to advertise your products on and off Amazon. They appear in various formats and positions, such as on product detail pages, in search results or on third-party websites. Sponsored Display Ads are based on the user’s surfing behavior and previous purchases.
4. Amazon DSP (Demand Side Platform): Brand managers who want to expand their reach can use the Amazon DSP programmatic advertising platform. This allows display and video ads to be placed on and off Amazon that are geared towards target groups, interests and purchasing behavior. Amazon DSP ads appear on a variety of devices and channels.

Overall, Amazon Ads offer brand managers effective tools to increase their presence on the Amazon platform, boost sales and promote brand awareness.