With more than 310 million active accounts worldwide, Amazon is the most important shopping platform for your brand.
Online retail has grown enormously in importance in recent years and Amazon is undoubtedly one of the world's leading marketplaces. As a brand manufacturer, it therefore makes sense to think about expanding abroad in order to scale your business internationally.
However, there are some important aspects that you should consider before you gain a foothold as an Amazon Seller in other countries. In this blog article, we show you what it takes to successfully enter the international business on Amazon.
You should pay attention to these 6 points
1. market research and competitive analysis
Before expanding into new markets, it is crucial to conduct thorough market research and analyze your potential competitors. Identify the countries where your products are most in demand and check whether your products are competitive at a local level. Compare your competitors’ prices, product quality and customer service to determine what strategies and actions are required to succeed in each market.
2. country-specific requirements and laws:
Each country has its own laws and regulations governing the import and sale of goods. These include customs regulations, taxes, product safety and labeling requirements. Make sure you are aware of all country-specific requirements and take appropriate measures to comply with them.
3. linguistic and cultural adaptations:
To operate successfully in a new market, it is important to consider the local language and culture. Translate your product descriptions, instructions for use and customer communications carefully and make sure they are culturally appropriate. Professional localization of your content can help reduce misunderstandings and cultural barriers and increase customer confidence in your brand.
4. customer service and logistics:
Reliable and efficient customer service is essential for long-term success on Amazon. Make sure that you have the necessary resources to answer customer queries promptly and professionally in the respective national language. It is also important to build a solid logistics structure that ensures fast and smooth shipping of your products. It is best to use Amazon’s Fulfillment Service (FBA) to benefit from the advantages of optimized logistics and warehousing.
5. marketing and branding:
To successfully sell your products abroad, you need to invest in marketing and branding. Use Amazon’s advertising opportunities to make your products and brand more visible and attractive to potential customers. Invest in Sponsored Products, Sponsored Brands and Sponsored Display Ads to increase your reach and visibility on the platform.
Also, create engaging and informative product pages that present your brand and products in a positive light. Be sure to include high-quality images, detailed product descriptions and customer reviews to build trust and credibility.
Away from Amazon, you should strengthen your online presence with your own website, social media channels and influencer marketing where appropriate. Build a strong brand identity and communicate it consistently across all channels to promote long-term customer loyalty.
6. success control and optimization:
An important aspect of expanding abroad is to continuously monitor and analyze your sales figures, customer reviews and marketing efforts. Use Amazon’s Seller Central to get detailed reports that will help you evaluate your performance in international business and make adjustments if necessary.
Conclusion
Expanding abroad as an Amazon Seller offers great opportunities for brand manufacturers to scale their business internationally. However, it is important to prepare thoroughly for this step and to carry out careful planning. Take note of the aspects mentioned above to successfully enter the international business on Amazon and strengthen your company in the long term.
