This is due to the fact that many online shoppers start their product searches directly on Amazon.
65 percent of respondents start...
… according to the Amazon Report, search for specific products online directly on Amazon. Of the “heavy users”, i.e. people who shop online more than once a week, as many as 87% do so.
The reason for this is Amazon’s supremacy in international e-commerce. Thanks to the delivery promise (convenience), the large selection, the best prices and the trust that Amazon enjoys in many places, a high level of customer loyalty can be observed. In Germany, an estimated 20 million (i.e. almost half of all) households have an Amazon Prime subscription and can therefore shop at this online marketplace without paying shipping costs. This leads to an enviable level of customer loyalty.
